Hotel digital marketing Dal visual marketing al revenue management la guida pratica per promuovere il tuo hotel e migliorarne i profitti Questo libro complemento ideale di Digital marketing turistico degli stessi autori approfondisce il ruolo fondamentale che ricopre il web design per i siti degli hotel e le strategie per ottimizzare
Questo libro, complemento ideale di Digital marketing turistico degli stessi autori, approfondisce il ruolo fondamentale che ricopre il web design per i siti degli hotel e le strategie per ottimizzare la pubblicit sui metamotori Fornisce inoltre suggerimenti per impostare campagne pubblicitarie di remarketing e email marketing in maniera efficace, trucchi e accorgimenti per analizzare correttamente i dati raccolti da Google Analytics e consigli per pianificare attivit di visual marketing Per la parte di Revenue Management, ampio spazio dedicato a una complessa case history, scendendo nel dettaglio delle attivit quotidiane dall analisi del prodotto alla profilazione dei target corretti, dallo sviluppo della distribuzione alla rimodulazione del pricing, fino al miglioramento degli indici di revenue Un altro argomento fondamentale e spinoso, il controllo dei costi, trattato dettagliando gli aspetti meno evidenti e pi insidiosi per la redditivit dell hotel Hotel digital marketing completato da contributi di aziende e professionisti italiani e internazionali, che raccontano l importanza delle nuove strategie e tecnologie e come implementarle al meglio negli hotel.
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[PDF] Download Ú Hotel digital marketing. Dal visual marketing al revenue management, la guida pratica per promuovere il tuo hotel e migliorarne i profitti | by ¼ Armando Travaglini
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Armando Travaglini
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[PDF] Download Ú Hotel digital marketing. Dal visual marketing al revenue management, la guida pratica per promuovere il tuo hotel e migliorarne i profitti | by ¼ Armando Travaglini
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Published :2018-012-24T15:42:57+00:00
Armando Travaglini Is a well-known author, some of his books are a fascination for readers like in theHotel digital marketing. Dal visual marketing al revenue management, la guida pratica per promuovere il tuo hotel e migliorarne i profitti book, this is one of the most wanted Armando Travaglini author readers around the world.